Search Engine Marketing for Law Firms

Law Firm Marketing

It’s not news that we live in an online world where law firms must have an online presence to compete. The growth of the Internet has changed and is changing the legal marketplace. While most firms depend on referrals from other attorneys and previous clients, there are few that can survive without additional new clientele. With the popularity of the Internet, use of the Yellow pages has declined greatly while Internet usage continues to climb.

Investing in a website is no longer enough. Law firms’ websites need to be ‘found’ on the Internet. Search Engine Optimization (SEO) is an ongoing process of improving visibility of a web site in search engines via the “natural” or “organic” search results. SEO is an online marketing approach to maximizing the traffic on your website.

The best website in the world does not do you any good if no one is seeing your site. This Blog will post ideas and tips to improve the visibility of your website. Many of the ideas are unique to law firms and solo attorneys. People do not search the same way for an attorney as they do a plumber or landscaper.

Do consumers use the Internet to find an attorney? Yes, absolutely. Even people who know an attorney use the Internet to conduct research before hiring an attorney.

The Internet has become the ultimate product catalog, information encyclopedia, sales brochure and travel guide. Studies show there is almost universal use of the internet by people looking for a trial lawyer.

Perfect Search Engine
Google co-founder Larry Page once described the “perfect search engine” as something that “understands exactly what you mean and gives you back exactly what you want.” Google doesn’t always deliver on that vision but they’re always working on new technologies aimed at providing the best possible user experience.

Four Key Ranking Factors:
Relevant. Giving searchers “exactly what they want.”
Comprehensive. Covering the topic as completely as possible by integrating images, videos, news, books and more.
Fresh with rich content that is up-to-date and unique from other sites.
Speed. The average query response time is roughly one-fourth of a second. In comparison, the average blink of an eye is one-tenth of a second. Speed is a major search priority, and search engines will lower the ranking of any site that will slow services down.

Bookmark and visit this Blog on a regular basis. Discover what other successful firms are doing. Learn new techniques to achieve your marketing goals.